Product Pages • 15th February 2024

Product Webpages Overhaul

Outdated product messaging, a small sales team, and poor conversion called for a complete refresh of the product pages on this client's website. From interviews with their experts, I developed product positioning and content strategy, then wrote the pages.

Blog • 8th March 2023

Unlock a Better Website Experience for Your Members

I pitched and wrote this article for a leading third-party publication that matched our target demographic. The article was featured multiple times in their newsletter and helped inbound marketing lead efforts.

Website Copy • 1st June 2023

START Website

A new product launch meant a new website for this client, a project where I shaped content strategy and wrote webpage copy. You'll find my writing across the site, from main pages to several blogs.

eBook • 8th March 2023

Turn IT From Tussle to Triumph with Managed Services

This e-book was one part of a larger content marketing project with an IT services firm, which included persona development and several other written assets.

Data Sheet • 8th March 2023

QuestionableID Synthetic Fraud Defense

I worked with this client to write a product data sheet that told the story of their new financial security tool.

eBook • 10th February 2022

Ultimate Guide to a Cloud-Based Quality Solution

I developed and wrote this e-book that targeted customers on the legacy version of this client's software.

Executive Brief • 8th March 2023

A Better Way to Manage Healthcare IT Systems

I developed this industry-specific piece based on research and interviews with the client. It addresses major challenges in the market and positions their service as the right choice.

Blog • 8th March 2023

The key to packaging sustainability? Traceability.

Part of a three-part industry series, this blog is another example of my SEO content marketing work.

Blog • 8th March 2023

Keeping Your Cool

This blog is one example of my SEO content writing experience.

Blog • 8th March 2023

Boron-Based Flame Retardants: Enabling Everyday Safety

This blog shows my experience synthesizing complex topics.